Think about the daily lives of your target audience when planning how you will promote your program. Where do the people in your target audience live, eat, work, shop, go for recreation and worship? What newspapers do they read? TV stations do they watch? Radio stations do they listen to? This can provide you with some information about where to market your program.

Marketing includes everything from word-of-mouth about your program, to flyers, church bulletins to newspaper articles, and television and radio spots.

Included in this section are the following.

Excerpts from the NALIC Media Kit

• Steps to Getting the Most out of the Media
• Developing a Media Resource Directory
• Media Opportunities
• Key Media People to Know
• Dos and Don'ts for Dealing with the Media

Excerpts from the NALIC Breast Cancer Awareness Month Press Kit - October 1997

• Alternative Marketing Strategies
• Checklist for Media Campaigns

Sample PA-BCERF Press Releases

Sample PA-BCERF Media Advisory

Sample Public Service Announcements

Downloadable Logo for Marketing Materials that You Develop